Last month Justin Lewis of LewisTech Engineering contacted me in need of a branding identity for his company launch this August. LewisTech will be providing all sorts of technical services from machinery repair to CNC machining. Pretty much a jack-of-all-trades, high-tech handyman.
He provided me with images of different machinery and tools that are used in his industry and from there I began sketching. I wanted to nod at his industry but not be too obvious with the graphic.
Once feeling solid on the concept I began creating the logo set on my computer. I went with the caliper and cog - I liked the way they also represented new ideas in motion and heritage of the skill set with the older style caliper.
I decided to go with a modern color palette to appeal to a wider audience and thus make his services more accessible to his customer base.
He was quite happy with the set and now that the business is launched I can let the cat out of the bag. Go check out Lewistech at @LewisTechEngineering on facebook!