What's New — Logo Design

Cory Moore of Nova Soapia contacted me about a month ago with news of a outdoor market he was developing in Sydney Forks. He's hand built a variety of unique vendor spaces in the back yard of his beautiful, soap business. But he needed branding! That's where I came in. He was familiar with my work and had this concept about incorporating either a beaver or canoe in the logo to represent the trees and name sake. We worked through a variety of concepts and sketches and finally landed on his soap business, nestled in some pine trees behind a canoe with...

Last month Justin Lewis of LewisTech Engineering contacted me in need of a branding identity for his company launch this August. LewisTech will be providing all sorts of technical services from machinery repair to CNC machining. Pretty much a jack-of-all-trades, high-tech handyman. He provided me with images of different machinery and tools that are used in his industry and from there I began sketching. I wanted to nod at his industry but not be too obvious with the graphic. Once feeling solid on the concept I began creating the logo set on my computer. I went with the caliper and cog - I...

Denise Sonmor is an incredibly talented artist from Sydney, Nova Scotia.  I had the utmost pleasure of working with Denise this week on her branding for her quickly growing business. Denise's work is seriously beautiful, she puts so much care and attention into what she creates - up until this week, she hand drew and colored all of her business cards! She wanted something that represented her earthy hippie aesthetic and with a vibrant color palette. She provided examples of her artwork and jewelry to help me with creating a sense of mood. A number of her paintings featured this beautiful...

This was a big week for me, launched my website (yay!), made a few sales as a direct result, and designed the branding for the soon to open Louisbourg Market (Formally the Louisbourg Artisan and Farmers Market). Moving back to Cape Breton was a step towards building a life 'back home' and that involved growing my community. And yesterday I got a little taste of it!With the branding for Louisbourg Market I built it around the iconic lighthouse - a landmark for the community. I wanted to focus on the town and less on the national park - but I...