What's New — Wordmark

Cory Moore of Nova Soapia contacted me about a month ago with news of a outdoor market he was developing in Sydney Forks. He's hand built a variety of unique vendor spaces in the back yard of his beautiful, soap business. But he needed branding! That's where I came in. He was familiar with my work and had this concept about incorporating either a beaver or canoe in the logo to represent the trees and name sake. We worked through a variety of concepts and sketches and finally landed on his soap business, nestled in some pine trees behind a canoe with...

Last month Justin Lewis of LewisTech Engineering contacted me in need of a branding identity for his company launch this August. LewisTech will be providing all sorts of technical services from machinery repair to CNC machining. Pretty much a jack-of-all-trades, high-tech handyman. He provided me with images of different machinery and tools that are used in his industry and from there I began sketching. I wanted to nod at his industry but not be too obvious with the graphic. Once feeling solid on the concept I began creating the logo set on my computer. I went with the caliper and cog - I...

This was a big week for me, launched my website (yay!), made a few sales as a direct result, and designed the branding for the soon to open Louisbourg Market (Formally the Louisbourg Artisan and Farmers Market). Moving back to Cape Breton was a step towards building a life 'back home' and that involved growing my community. And yesterday I got a little taste of it!With the branding for Louisbourg Market I built it around the iconic lighthouse - a landmark for the community. I wanted to focus on the town and less on the national park - but I...